tracing.tools documentation

Get started

Add one <script> tag, confirm the first pageview, and learn what the product measures.

Introduction, Quickstart and Installation.

Tracker

Every data-* attribute, custom events, tracing.identify(), revenue calls, opt-out and proxying.

Script configuration, Custom events and Identify.

Concepts

How a visitor is counted without cookies, what a filter really selects, and where geo comes from.

Visitors, Filters & dimensions and Geo.

Dashboard

One page per screen: Overview, Realtime, Sessions, Events, Journeys, Goals, Funnels, Retention, Revenue, Ask.

Overview, Funnels and Revenue.

Revenue

Send an amount with an event, see what sold and which visit paid for it, one currency at a time.

Tracking revenue and Attribution.

API

A REST API over the same queries the dashboard runs, plus CSV export.

Authentication, Stats and Filter parameters.

Start here

Install the trackerPlain HTML, Next.js, Astro, WordPress, Shopify, GTM and ten more.

Understand cookieless countingA daily salted hash. What it measures exactly, and what it cannot.

Track revenueOne event with an amount. Revenue by source, page, country and device.

Plans, limits and usageWhat each plan includes, how events are counted, what overage costs.

Privacy and complianceWhat is stored, what is not, and where the product stops short of legal advice.

PerformanceCore Web Vitals from real page loads, at the 75th percentile, by page and audience.