Overview
/dashboard/<siteId> — the default screen, and the one every filter is
designed around.
Seven metrics, computed over the current range and the current filters. Click one to plot it on the chart.
| Tile | Definition |
|---|---|
| Visitors | Distinct visitor ids in the slice. Read as browser-days — see How visitors are counted. |
| Pageviews | Events of type pageview. |
| Visits | Distinct sessions the filtered events belong to. |
| Bounce rate | Visits with one or fewer pageviews, as a share of visits. |
| Avg. visit | Total session duration ÷ visits. |
| Views per visit | Pageviews ÷ visits. |
| Revenue | What revenue events in the slice reported, in the site currency. Shown once the site has sent one and the plan includes Revenue. |
Each tile carries a delta against the previous period of the same length. Which tile is selected is client-side state — it is not in the URL, so it is not shareable.
Traffic chart
Section titled “Traffic chart”Plots the selected metric per bucket. The bucket follows the range: hours for
today, yesterday and 24h; days for 7d, 30d, 90d, week and
month; months for 12m. Empty buckets are drawn as zero, never as a gap.
The toolbar offers:
- Metric — Visitors, Pageviews, Sessions, and Revenue where the site has a provider.
- Shape — area or bars.
- Compare — overlays the previous period.
All three are local state.
Ask bar
Section titled “Ask bar”The input at the top of the screen hands your question to the
copilot: it navigates to
/dashboard/<siteId>/ask?q=<question>, which asks it immediately and then
cleans the URL.
Breakdown panels
Section titled “Breakdown panels”Each panel has tabs; each tab is a dimension. Rows show unique visitors as the ranked value, with the raw event count beside it. Eight rows are shown, with Show all to expand.
| Panel | Tabs | Dimension | Rows fetched |
|---|---|---|---|
| Content | Pages / Entry / Exit | path, entryPath, exitPath |
30 |
| Acquisition | Referrers / Campaigns / Sources | referrer, utmCampaign, utmSource |
30 |
| Locations | Countries / Regions / Cities | country, region, city |
30 |
| Technology | Browsers / OS / Devices / Screens | browser, os, device, screen |
10 / 10 / 6 / 10 |
| Languages | — | language |
12 |
| Events | — | event |
12 |
Events is on the Pro plan: without it the panel is a locked card with a way to upgrade, and the Revenue tile and chart series are hidden. Nothing stops being recorded, so the panel fills in with its whole history when the plan changes.
Which tab is open is local state. Clicking a row is not — it writes that dimension’s filter into the URL and reloads every number on the screen against it. That is the whole drill-down model: there is one filter set, and every screen honours it.
Two labels to know:
Direct / nonein Referrers means “no referrer was sent”. Clicking it filters to exactly those.- Entry and exit rows are counted once per visit, not per visitor, because that is what an entry page is.
Filter chips
Section titled “Filter chips”Active filters appear as chips above the content. The ✕ removes one; Clear all appears from two chips up and removes all 26 keys. See Filters & dimensions.
Export
Section titled “Export”The download icon in the topbar exports the current view as CSV — the same numbers, under the same filters: the summary, the time series, then every breakdown at up to 500 rows each. See CSV export.
URL parameters
Section titled “URL parameters”| Parameter | Values | Default |
|---|---|---|
range |
today, yesterday, 24h, 7d, 30d, 90d, 12m, week, month |
30d |
| all 26 filter keys | see Filters | none |
Nothing else. Tile selection, chart shape, compare and panel tabs are all local.
Related
Section titled “Related”-
Performance — Core Web Vitals for the same range and filters.
-
Crawlers — the bots reading the site, which never appear in these numbers.
-
Sharing — a read-only version of this screen