Events

Note

Events is on the Pro plan. The tracker records the data on every plan, so upgrading shows the history.

/dashboard/<siteId>/events — a master list of every named event on the left, and a detail pane with four tabs on the right.

Only named events appear: types custom, outbound and revenue. A plain pageview has no name and is never here.

The event list

Up to 100 events, ranked by volume. Per row:

Column	Meaning
Name	The exact string you sent
Type	custom, outbound or revenue
Events	Occurrences in the range
Visitors	Distinct visitors who fired it
Per visitor	Events ÷ visitors. 3.4 means people repeat it
Δ	Percentage change in volume against the previous period
Last seen	Most recent occurrence in the range
Sparkline	One zero-filled point per bucket

The search box above the list is client-side — it narrows the 100 rows you already have, it does not re-query.

Selection is not a filter

event, propKey and propValue are selections on this screen. The master list is queried without them, so picking an event never collapses the list to the row you just clicked. Every other filter — country, device, campaign — does narrow the list.

Detail header

Selecting an event gives a time series (events and visitors per bucket) plus a summary:

Figure	Meaning
Events, Visitors	Totals in range
Visitor share	Percentage of the range’s visitors who fired it at least once
Per visitor	Events ÷ visitors
Visits	Distinct sessions it occurred in
Median per visit	Typical repeats inside one visit — a mean hides the few visits that spam
First seen / Last seen	Within the range
Previous, Δ	The same four totals over the preceding window

Visitor share deliberately drops the event and property selections from its denominator; measured against itself it would always be 100%.

Tabs

Breakdowns

Who fired the event, by dimension: pages (30 rows), referrers (30), countries (30), devices (8) and browsers (10). Clicking a row adds that filter to the whole screen.

Properties

Two columns. On the left, every property key the event carries:

Column	Meaning
Key	The property name
Events	Occurrences carrying it
Values	Distinct values seen, across text, number and date columns
Type	The dominant stored type
Coverage	Share of the event’s occurrences in range that carried the key

For a number key you also get sum, average, min, max and median, and a histogram of equal-width bins when the value list is too long to be useful.

On the right, the values of the selected key, ranked, with the share each holds.

Only text values are clickable

Number, boolean and date values are shown but cannot be used as a filter — the panel says so in place. Send anything you intend to filter on as a string.

Property data is stored with its own site and timestamp and is never joined back to the event row, which is what makes these queries fast. One consequence: dashboard filters do not narrow the property panels. Coverage is measured against the event’s unfiltered volume in the range.

Occurrences

The raw feed behind the aggregates: every hit of the selected event, newest first, 25 a page. Each row shows the time, the path, the title, the visitor, the referrer, the location, the browser and up to four property chips.

Filters do apply here.

Links & revenue

Appears as soon as at least one non-custom event exists.

• Destination hosts and Links — see Outbound links.
• Revenue — what the revenue events reported, split by currency, with a link to the Revenue screen. Revenue events in the occurrence feed show their amount. See Revenue events.

Actions

• Create goal — opens the goal dialog prefilled from this event, by navigating to /dashboard/<siteId>/goals?new=event:<name>.
• Filter dashboard by this event — goes to Overview with event=<name>, so every tile and breakdown reads “for people who fired this”.

URL parameters

Parameter	Values	Default
range	the nine range keys	30d
all 26 filter keys	see Filters	none
event	an event name	the busiest event
tab	breakdowns, properties, occurrences, links	breakdowns
propKey	a property key	the busiest key
propValue	a value of propKey	none
page	integer ≥ 1	1

tab=links falls back to breakdowns when every event on the site is custom. An unknown propKey falls back to the busiest key.

Related

• Custom events
• Goals
• Events API — the same four shapes over HTTP